One territory in. A drivable week out.

Stop building next week in a spreadsheet.

Your reps get a vendor target file and a routing template, and hand back a list of surnames and cities on Friday. Upload the file here instead: every provider scored and tiered, the territory carved into weekday zones, and a call plan built against a clock that already counts the driving.

See it on your own fileHow the routing works

Works on the file your vendor already sends you

  • One territory is enough
  • No integration, no warehouse
  • Month to month, cancel any time
  • Row-level access per rep

Everything else is optional and gets used if it is there — NPI, specialty, a decile, whatever volumes the file counts, existing samples, your own score. Nothing is invented from a column you do not have.

What the file actually needs

  • A provider or practice name
  • An address or ZIP

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Field day · Tuesday · Houston West11 calls
  • Window08:00 – 14:20
  • Drive32.5 mi
  • Deferred2
Tuesday’s zone, routedMonday through Friday each own one contiguous zone. Tuesday’s is drawn as a map rather than a box because it is the one being shown. The faint gray lines are the real road network for the territory and the heavy line is the route the router returned through all eleven stops, in call order. The two stops that did not fit the clock are marked separately, off the corridor.MONWEDTHUFRIAliefWestchaseSharpstownSugar Land2 miTUE2 deferred
  1. Westheimer EndocrinologyHigh Potentialstart of day08:00
  2. Briar Forest Family MedicineTop 501.6 mi · 4 min08:26
  3. Gessner Park Internal MedTop 503.1 mi · 7 min08:56
  4. Dairy Ashford Primary Care2nd Top 503.3 mi · 9 min09:26
  5. Eldridge Metabolic HealthHigh Potential3.6 mi · 10 min09:58
  6. Lunch — Memorial Drive Internal MedStop 8, 0.6 mi off stop 7 · zero detour11:50
  7. 6 more stops through 14:20
  8. Kirby Endocrinology · Bissonnet Internal Med9 and 7 miles off the cluster. Adding both ends the day at 16:40 — rolled to next Tuesday, highest cadence debt first.
A real routed day, on real roads. Generated from a sample territory workbook, not a customer’s — but the line on the map is the road geometry the router returned, not a drawing of one. The clock is arithmetic you can check: 11 calls at 22 minutes, a 60-minute lunch, and the 78 minutes of driving the router costed for 32.5 road miles is a day that ends at 14:20.

The film

A rep’s day, in 38 seconds.

Shot on the product, not a mockup: the week built from the file your vendor already sends, the day routed on real roads, live notes that turn into tasks, and the same miles priced for reimbursement in Adelo Drive.

Every screen is the app itself, on a demo territory. Sound on.

The specialties a field team details

  • Primary Care
  • Endocrinology
  • Obesity Medicine
  • Gastroenterology
  • Hepatology
  • Cardiology

These are specialties, not customer logos. Adelo CRM is early, and we would rather show you the product than a wall of names we have not earned.

The whole pitch

Every stop planned. Every mile counted.

Three panels, because the middle one is where the money currently goes.

What you send

A file and a template

NPI, specialty, address, a weighted decile, volume columns. Plus a routing template and a number: ten to twelve calls a day, five days a week.

What comes back today

A spreadsheet of surnames, due Friday

Hand-built, un-auditable, and impossible to check. You cannot tell a well-planned week from a plausible-looking one, and neither can the rep’s manager. The CRM you already own does not help, because it was built to record Tuesday, not to plan it.

What comes back instead

Twenty routed days, and the reasons

Every provider scored and tiered, the territory split into five drivable zones — one per weekday — and four weeks of calls placed against the cadence each tier promises. Every day sized by a clock, and every stop that did not fit named rather than dropped.

See what it does, stage by stageSend us a territory file

The part nothing else does properly

The day is a time budget, not a quota.

Every field CRM can hold a list of accounts. What none of them will tell you is that Wednesday’s zone cannot hold twelve calls, because forty minutes of it is windshield. Adelo CRM builds the day from drive time, minutes per call and the lunch, and reports the number that actually fits.

  • Nearest-neighbor seed, full 2-opt, then or-opt relocation of one- to three-stop runs — because a single outlier wedged mid-tour is a 2-opt local optimum no matter how long you sweep.
  • Time windows are honored, early arrivals wait, and a day that genuinely cannot be met is reported as a violation rather than quietly produced.
  • Overflow is deferred by priority and named, never truncated. A stop that did not fit appears with a reason attached.
  • Lunches and appointments are route input. Book one off the cluster and it prices the detour in miles and minutes before you commit.

The long version, with the day-size calculator

Same eight stops, two ordersReal road geometry
As listedThe same eight stops driven as listed, totaling 16.5 mi on real roads.

As listed16.5 mi

OptimizedThe same eight stops driven optimized, totaling 11.5 mi on real roads.

Optimized11.5 mi

Eight real stops, driven on real roads. Both loops are drawn from the same routed leg geometry the product uses, and both mileages are the road distance for that order — not straight lines between pins. The saving is not a marketing figure: the optimizer reports baselineDistanceMi alongside the result, so the number a rep sees is the difference between the order the file was in and the order they will drive.

Two people have to want this

A rep cares about Tuesday. A VP cares about whether Tuesday got worked.

Those are genuinely different products wearing one login, and pretending otherwise is why field CRMs go unused.

For the rep

Sunday night, answered.

  • Eleven doors, in order, with arrival times that account for the drive.
  • One tap to Google Maps, Apple Maps, or the calendar — the plan works even if you never open the app again that week.
  • Lunch placed on the cluster by default, with the price of moving it shown before you move it.
  • Nothing to reconstruct on Friday. The day you drove is the day that was planned.
For reps

For the sales leader

Was the plan worked, or was it written?

  • Cadence adherence by tier — who is overdue, against the interval you set.
  • Planned days against worked days, so “we ran the territory” is a claim you can check.
  • Territory shape as a first-class fact: which zones are drivable, and which rep is being judged on geography rather than effort.
  • Automation generated from the import, shipped off, each showing how many providers it would fire for before you arm it.
For sales leaders

Where this came from

The conversations behind the product

Composite scenarios from field teams. Not testimonials — see the note.

These are illustrative personas, not customer testimonials. Adelo CRM is early and has no customer quotes to publish. Each card below is a composite of the field conversations the product came out of — written to show the job, not to imply a reference. When there is a real named customer willing to go on record, they will replace this section.

  • “I send out a decile file and a routing template on Monday and get back a spreadsheet of surnames and cities on Friday. I have no idea whether the middle of that week was planned or invented.”
    Composite: VP of SalesDiagnostics, 14 field reps · Illustrative

    Illustrative persona

  • “The system wants me to log the call. Fine. What it will not tell me is which eleven doors to knock on tomorrow, in what order, so I am back to a paper map and my own memory of who I owe a visit.”
    Composite: territory managerField rep, metro territory · Illustrative

    Illustrative persona

  • “My best rep is not my hardest worker. She is the one whose territory happens to be compact. I cannot see that in any report I have.”
    Composite: district managerFour territories · Illustrative

    Illustrative persona

Questions we get asked first

The territory file you already send your reps. NPI, surname, specialty, address or ZIP, the weighted decile, and whatever volume columns the vendor supplies — prescriptions, tests ordered, specimens received. One territory is enough — you do not need the whole national file to see whether the output is any good.

The header row is detected rather than assumed, and the column mapping is suggested and then shown to you for correction before anything is committed. Files that mark an existing account by putting the practice name in the NPI column and leaving the surname blank are handled as the special case they are, rather than being imported as an unnamed provider.

One territory is enough

Send us the file you already send your reps.

We run it through, and you get back the same thing a rep would: scored providers, weekday zones, four weeks of calls and twenty routed days. Then you decide whether the middle of the week looks planned or invented.

See it on your own fileRead what it does first

Adam DeLeon replies within one business day. No sequence, no SDR.