Pricing
Free for one rep. $49 a rep for the district.
One rep can run a territory on the free plan indefinitely — no card, no trial clock. When the district wants it there are two rates and no third: a field rep — anyone the product builds a routed week for — at $49, and everyone else at $19. Fifteen field reps is $735 a month. Nobody is read-only and nobody is hidden behind a seat tier.
No implementation fee. No services minimum. No per-record metering. Guided onboarding is $150 a territory, one time, and it is waived in full on a founding-customer order — $39 a rep on a 12-month term. This is an early product; what does not exist yet is listed further down this page, before you are asked for anything.
Plans
Four plans, one meter.
A field team is sized in reps. Headcount is the number a VP budgets, forecasts and defends, so it is the number the software costs against — and only the headcount that actually drives.
Free
One rep, one territory, no budget conversation.
$0
forever, for one rep
no card, no trial clock
Start freeWhat you get
- Upload a target file and have it scored and tiered
- Territory carved into weekday zones
- The day planner, with drive time counted against a clock
- Voice notes from the car
- Lunch and appointment scheduling that feeds the route
- Export the week to a spreadsheet
Up to 500 target rows — about one metro territory.
Pro
A rep whose territory outgrew the free tier.
$29
per field rep, per month
billed annually · $39 month to month
Start a 60-day evaluationEverything in Free, plus
- Unlimited target rows and territories
- The full cadence engine — weekly, twice-monthly, monthly commitments
- Week shaper: what to hit next, and the arithmetic behind it
- Resource hub — ordering links, expense path, collateral
- Route history and coverage reporting
- Marketing email add-on available — $59 a month per company, limits stated below
Most teams
Team
The whole field team, every territory they cover.
$49
per field rep, per month
billed annually · $59 month to month
Start a 60-day evaluationEverything in Pro, plus
- Managers, VPs, sales ops and admins at $19 a month — full access, no routing
- Move anyone between the two roles; the new rate applies next invoice
- Unlimited territories, in any state — a rep covering four is one seat
- Multi-rep territories with manager rollup
- Admin bulk import — one workbook, routes generated for every rep
- Shared resource hub across the team
- District, regional and national reporting
- Roles and permissions
Enterprise
Procurement, security review, a signed BAA.
Custom
talk to us
priced against your requirements
Email usEverything in Team, plus
- SSO and SAML
- Custom data-processing terms and a signed BAA where one applies
- Named support with an agreed response time
- Data residency and retention on your terms
- Custom integrations against your systems of record
Founding customers pay $39 a rep on a 12-month term. That is $10 a rep below the annual rate, on the same twelve-month term — not a longer commitment, and not a struck-through anchor. It prices going first on a product early enough for the first teams to still be shaping it. Fifteen field reps is $585 a month, $7,020 a year.
It is published here rather than offered on a call, because a rate that only exists in a room is one every other buyer assumes they were quoted worse than. The rate holds for the full term and every rep added during it comes in at the same number.
Two rates — $49 and $19
A field representative is anyone the product builds a routed week for. That is the headline rate, and routing, cadence and day sizing are what it pays for.
A team member is everyone else — district managers, VPs, sales-ops analysts, administrators — at $19 a month. Full access to territories, plans, reporting and records; they simply do not get a route, because they are not driving one.
Move anyone between the two at any time. Someone who starts taking a routed week is billed at the field rate from the next invoice; someone who stops is billed at the team rate. We never backdate a rate change, and turnover costs you nothing — a replacement within thirty days continues the same seat.
Not metered
Territories, target-file rows, imports, scoring runs, re-plans. A 5,000-row territory costs what a 500-row territory costs, because charging for the size of your own opportunity is backwards.
The one exception is marketing email, and its meter is printed in the add-on section below rather than on an invoice: 10,000 a month in the price, $10 a thousand after that.
Onboarding — $0 for founding customers
Guided onboarding is $150 per territory as standard, and it is waived in full on a founding-customer order form — waived, not deferred. No implementation fee beyond it, no services minimum, and nothing at all for a territory you set up yourself.
Sales Hub Professional lists a one-time $1,500 for the same step and calls it required; Enterprise is $3,500.
Why headcount and not logins. The dominant field-CRM model bills every login, which produces exactly the organization you would expect: reps who are seats, managers who are seats, and a system worth what it costs only if everybody touches it daily. This product is worth what it costs if Tuesday gets planned. Pricing it against driving headcount keeps those two things pointing the same way.
Add-on
Marketing email — $59 a month, per company.
One-off email broadcasts to the lists your campaigns collect, sent from your own domain by a marketing seat inside the CRM. Priced per company rather than per rep, because a field team of fifteen has one person who sends the newsletter. It is the one metered thing on this page, so the meter is printed here, and the limits are printed under it — before you are asked for anything.
What $59 a month includes
- The marketing seat. One user whose screens are Broadcasts and Audiences, with the practice and provider records and the reporting everyone else has. A second marketing user is a team member at $19.
- 10,000 emails a month, counted per recipient per send — a 2,000-address list sent twice is 4,000. Beyond that, $10 per additional thousand, on the same invoice. Unsubscribed and bounced addresses are never sent and never counted.
- Your own domain. Mail leaves as you@yourcompany.com, not from ours. Whoever runs your DNS adds three records once; the product shows them, checks them, and will not send until they verify.
- Audiences from two places. A file or a pasted list from your campaigns, up to 20,000 rows a file, or an audience built from the email addresses your reps have already recorded on practices and providers. Unlimited audiences and contacts, and no contact tiers.
- Test, schedule, send, and see what came back. Delivered, opened, clicked, bounced, complained and unsubscribed — per send and per address, inside the CRM.
- Compliance built in rather than bolted on. An unsubscribe link and a one-click unsubscribe header in every message, your postal address in every footer, and a suppression list that outlasts any one send.
The meter, worked
A 3,000-address list, sent twice a month, is 6,000 recipient-emails — inside the 10,000 in the price, so the add-on costs $59 that month.
A 10,000-address list sent twice is 20,000: the first 10,000 are in the price and the next 10,000 are billed by the thousand at $10, so that month is $159.
Nothing rolls over, nothing is pre-bought, and a month with no sends is $59 for the seat. The add-on is billed monthly whatever term your plan is on, and you can drop it at the end of any month. It is available on Pro, Team and Enterprise; the Free plan does not carry it.
The limits, stated here rather than found later
- One-off broadcasts, not a marketing suite
- A broadcast is one message to one audience, sent now or at a time you set. There are no drip sequences, no landing pages, no web forms, no A/B tests, no lead scoring and no ad management. Sequences are next on the list; the rest is not the product and will not become it.
- One sending domain, and it has to be yours
- Each company verifies one domain it controls, and nothing is sent — not even a test — until the DNS records check out. The From address is on that domain. Replies go to the reply-to address you set, which is an ordinary mailbox of yours: the product does not read, store or thread replies.
- Volume is metered, and large sends go out in batches
- 10,000 recipient-emails a month are in the price, $10 a thousand after that, and nothing rolls over. A large send leaves in batches over minutes rather than all at once, and a brand-new domain should start with small sends while mailbox providers get to know it. We report what came back, per address; nobody can promise where a message lands, and we will not.
- Consent is yours, and it is enforced
- Every address must have opted in to hear from you or be a business contact your reps recorded. No purchased or scraped lists — that is a condition of the add-on, not a suggestion. An unsubscribe is permanent across every future send and cannot be undone from your side; a bounce or a spam complaint is suppressed the same way. If complaints pass 0.3% of a send, sending pauses until we have talked.
- Practices and providers, never patients
- The add-on is for reaching practices, providers and the people who run them. Patient information does not belong in an audience, a subject line or a message body, and the subscription terms already say so in section 4.4. That rule does not change because the tool is now email.
- One seat in the price, and a real person behind it
- The add-on includes one marketing user. A second is a team member at $19, the same as a manager. There is no shared login and no unbilled category — the same rule as everywhere else on this page.
Why the limits are on the pricing page. Every marketing tool on your shortlist has a sending limit, a contact tier and an acceptable-use policy; the difference is where you find them. Ours are here, next to the price, because a cap discovered after the list is uploaded is a worse experience than a cap read before it.
Worked example
Fifteen field reps.
Not a slider you drag until it says what you wanted. Three headcounts, the totals, and the published figure for the same team on the CRM most of these teams already run standing next to them.
Adelo CRM, 15 field reps
$735
a month. 15 × $49, billed annually — $8,820 a year, and nothing to onboard.
Sales Hub Professional, 15 seats
$1,350
a month. 15 × $90 published list — $16,200 a year, plus a one-time $1,500 onboarding fee. $17,700 in year one.
Difference, same fifteen people
$6,630
in year one. $615 a month less every month after it. At $49 against a $90 list seat, Adelo CRM is 54% of the Professional rate at every headcount — the gap is a ratio, so it widens with each rep rather than closing.
| Field reps | Adelo CRM | Sales Hub Professional | Sales Cloud Pro Suite | Year-one difference |
|---|---|---|---|---|
| 5 | $245$3,690 first year$3,210 less in year one | $450$6,900 first yearincludes the $1,500 fee | $500$6,000 first yearno published setup fee | $3,210vs Sales Hub Professional |
| 15 | $735$11,070 first year$6,630 less in year one | $1,350$17,700 first yearincludes the $1,500 fee | $1,500$18,000 first yearno published setup fee | $6,630vs Sales Hub Professional |
| 30 | $1,470$22,140 first year$11,760 less in year one | $2,700$33,900 first yearincludes the $1,500 fee | $3,000$36,000 first yearno published setup fee | $11,760vs Sales Hub Professional |
The two right-hand columns are dropped on a narrow screen rather than left to a sideways swipe, so they are also written out here. On Sales Cloud Pro Suite at $100 a user, 5, 15 and 30 people are $500, $1,500 and $3,000 a month — $6,000, $18,000 and $36,000 a year, which is $2,310, $6,930 and $13,860 above the same teams here. Our rate is 49% of that list and 54% of Sales Hub Professional’s.
Where the competitor figures come from. HubSpot publishes Sales Hub pricing at blog.hubspot.com/sales/hubspot-sales-hub-pricing: Starter $9 per seat per month billed annually ($15 billed monthly, no onboarding fee), Professional $90 billed annually ($100 billed monthly) plus a one-time $1,500 onboarding fee, and Enterprise $150 with no monthly discount plus a one-time $3,500 onboarding fee. Checked . Salesforce publishes Sales Cloud list pricing at salesforce.com/sales/pricing: Starter Suite $25, Pro Suite $100, Enterprise $175 and Unlimited $350 per user per month, every edition billed annually except Starter Suite. Checked . The competitor columns above are those published rates multiplied by the headcount, with HubSpot’s one-time fee added once in the first-year figure and nothing else done to them — no discount assumed, no add-on added, no negotiated rate guessed at. Both vendors change list prices and this page does not re-check itself, so confirm them at the source before any of this goes in a board deck.
For context on the other side of the ledger: the teams we talk to are commonly paying $40 to $60 a seat for field tools that do not plan the week — for fifteen reps, that is $600 to $900 a month. That is what we hear on calls, not a study, and we are not going to dress a range up as a benchmark. It is also why there is no named competitor in that sentence: we are not going to publish somebody’s invoice to make a point.
The comparison, honestly
Sales Hub Starter is $9 a seat, and you already know that.
A comparison that only shows the expensive tier is the kind a VP catches in the first minute, and once he catches it he is right to doubt everything else on the page. So: the whole ladder, the cheap end first.
HubSpot Sales Hub Starter is $9 per seat per month on an annual term, which is dramatically cheaper than this. It is $40 a seat below our rate — $135 a month for fifteen people against our $735, or $1,620 a year against $8,820. There is no onboarding fee on it either, where ours is $150 a territory unless it is waived. It is a real product at a real published price, and if the lowest per-seat line on the invoice is the whole decision, buy it — or keep it, since you may already have it.
What it does not do is the reason this page exists. No territory planning, no route optimization, no call cadence, no field-day sizing against a clock, and no target-file import. It will hold your accounts, contacts and deals, and it will do that well. It will not tell a rep which doors to knock on Tuesday, in what order, or what happens to the ones that do not fit in the day.
- No territory planning
- No route optimization
- No call cadence
- No field-day sizing against a clock
- No target-file import
| Sales Hub tier, and ours | Published list | Fifteen seats, year one |
|---|---|---|
| Starterno onboarding fee | $9per seat, per month | $1,620$135 a month |
| Professional+ $1,500 one-time fee | $90per seat, per month | $17,700$1,350 a month |
| Enterprise+ $3,500 one-time fee | $150per seat, per month | $30,500$2,250 a month |
| Adelo CRMus — $150 a territory, waived on a founding order | $49per field rep, per month | $11,070$735 a month |
Transcribed from blog.hubspot.com/sales/hubspot-sales-hub-pricing, checked . Annual-term rates; billed monthly, Starter is $15 and Professional is $100, and Enterprise carries no monthly discount. The year-one column is the rate × fifteen × twelve, plus the one-time fee once.
A real HubSpot bill is usually under that — about $1,000 for fifteen
Professional lets you mix full seats with cheaper Core Seats, so a team of fifteen does not buy fifteen full ones. The mix teams are actually sold is a handful of full seats for the people running the process and a Core Seat for everyone else: 5 × $100 plus 10 × $50 is $1,000 a month, $12,000 a year, at published list and before any discount. That is a genuine way to hold a bill down and we are not going to pretend the $1,350 column is what you pay.
It is still above $735. But the number is not the interesting part of it — a Core Seat is record access, not the sales tooling. Bought that way, 10 of the 15 people are paying to read a database and 5 are paying to sell. If the 10 are your field reps, that is the whole bill going to the people who need the least from it.
Here there are two rates and no tiers inside them. $49 covers every person who gets a route — all of it, not a fraction of it — and $19 covers everyone else with nothing withheld from them. There is no seat-mix exercise to redo every time somebody changes role.
The one-time fee is a line item, not a rounding error
$1,500 to onboard Professional and $3,500 for Enterprise, both published as required. Here it is $150 a territory, and zero on a founding order. It lands once, in the first year, which is the year you are budgeting — on fifteen seats theirs is $1,500 on top of $16,200.
It is not the argument and we are not going to inflate it into one. It is simply a number that belongs in the first-year column rather than in a footnote on an order form, which is why it is in the first-year column above.
The other one you have looked at
Salesforce, since it is on every shortlist in this category.
Sales Cloud is the second comparison rather than the first, because it is the one teams evaluate more often than they run. It publishes its list, so it can be quoted exactly.
| Sales Cloud edition | Published list | Fifteen users |
|---|---|---|
| Starter Suitebilled monthly | $25per user, per month | $375$4,500 a year |
| Pro Suitebilled annually | $100per user, per month | $1,500$18,000 a year |
| Enterprisebilled annually | $175per user, per month | $2,625$31,500 a year |
| Unlimitedbilled annually | $350per user, per month | $5,250$63,000 a year |
Transcribed from salesforce.com/sales/pricing, checked . The fifteen-user column is the published rate multiplied by fifteen, and by twelve for the year. Salesforce publishes no standard onboarding fee, so none is added here.
The same concession applies at this end of the ladder as at HubSpot’s. Starter Suite is $25 a user — $375 a month for fifteen, well under our $735 — and it is a real product at a real price. It also does no territory planning, no routing and no cadence, which is the same sentence we just wrote about Sales Hub Starter, because it is true of both.
There is no Veeva column, because Veeva does not publish pricing. It is an enterprise life-sciences platform sold together with implementation services, and what a team pays depends on the scope of that engagement — so any figure we printed for it would be invented, and an invented number is worth less than an admission. The same applies to every other vendor in this category that keeps its price behind a form: HubSpot and Salesforce are compared here because they publish, not because they are the only alternatives.
Before you budget against it
What does not exist yet.
This is founding-customer pricing on an early product, and the honest version of that phrase is a list rather than a mood. Here is the list.
- No self-serve sign-up
- There is no way to create an account from this site. Accounts are created by invitation: a founding customer works with us directly, on their own file, and their reps are invited from inside the product. Hosted access exists and the people paying this rate are in it; what does not exist is a button that lets a stranger in — and a page that let you believe otherwise would be selling something that does not exist.
- No integrations
- Nothing connects to HubSpot, Salesforce, Veeva, a data warehouse, your email platform or an ERP today. No API, no webhooks, no sync. The marketing add-on sends through a delivery provider we run, from your own domain; it does not connect to your mail system and it does not read your inbox. If you run Sales Hub and your evaluation requires contacts and activity flowing both ways, that is a scoped project we would quote, not a switch we can flip — and it is the first question to put to us rather than the last.
- No billing system behind this page
- There is no card form, no subscription engine and no self-serve checkout. Founding customers are invoiced directly, in plain terms, by a human. This is a price, not a buy button.
- No reference customer
- No public logo, no case study, no lift percentage. The proof on offer is your own territory file, planned in front of you in about a day, which is a harder test than a testimonial and the only one we can honestly put up.
What is real today is the planning pipeline, and it is real on your own file. Import, scoring, tiering, zoning, the four-week call plan and the routed day all run on a genuine territory workbook and come back out as Maps links, a calendar file and CSV. The security page describes how the architecture is built; this section describes what you can use this month. Where those two differ, this one is the one to plan around.
What the rate covers
Everything on this site, at one price.
There is no planning tier, no routing tier and no analytics tier. Splitting them would be selling you the ordinary half and charging extra for the reason to switch.
- Territory workbook import — header detection, column mapping, validation, dedupe scoring
- Provider scoring and tiering, with your own tier sizes and cadence intervals
- Geographic zoning, one zone per field day, rebalanced for drivability
- Multi-week call plan built against a time budget
- Route optimization: 2-opt and or-opt, time windows, pinned stops, priority-ordered deferral
- Lunch and appointment anchoring with detour pricing
- Exports to Google Maps, Apple Maps, calendar (.ics) and CSV
- Practices, providers, opportunities, activity and tasks — the CRM underneath
- Automation generated from the import, shipped switched off
- Cadence adherence and planned-versus-worked reporting, on every seat at either rate
What it does not cover
Four things that are genuinely not in the rate
- Measured drive-time data
- A matrix provider (Mapbox, Google) is optional and billed by that vendor on your account, not resold by us. Planning works without one.
- A data-purchase relationship
- We do not sell you the target file. You already buy that from your vendor, and we have no interest in getting between you and it.
- Bespoke integration work
- Connecting a system of record you already run is a scoped piece of work, quoted separately and honestly. It is not folded into a per-rep rate to make the rate look bigger.
- Marketing email
- A $59-a-month add-on per company rather than part of the rep rate, because most field teams do not have a marketing person and the ones that do should not pay for that person fifteen times over. What it includes, what it meters and where it stops are stated in the add-on section above.
How to start
60 days, every rep, every territory, $0.
Buy on a term and the first sixty days are free — the whole product, not a crippled trial: every field rep provisioned, every territory imported and planned, onboarding performed, support at the normal levels. No card, and no fee accrues until day 61. Walk away for any reason before then and you owe nothing at all.
Send the file
The territory workbook you already send your reps. We run the import in front of you — mapping, validation, dedupe — so you see what a commit would create before anything is committed.
Agree the cadence and the carve
Your tier sizes, your intervals, your field hours. If your district has already agreed which zone belongs to which weekday, that assignment is honored rather than re-drawn underneath a plan people signed up to.
Run four weeks
Your reps drive the plans. At the end you have planned days against worked days, cadence adherence per tier, and the deferred list — and a straightforward answer to whether $49 a rep is worth paying. Billing starts on day 61, monthly in arrears, or it never starts at all.
Pricing questions
No. There is no countdown and no seat count you have to reach by a date. Forty-nine dollars a rep is what the product costs on an annual term, and thirty-nine is the founding rate — the same twelve-month term, fixed for its whole length, offered while the product is early.
That ten-dollar gap is what going first is worth. Both terms are twelve months — the founding rate does not buy a longer commitment, it prices the fact that the product is early and the first teams are the ones shaping it. It is not a struck-through anchor and it is published on this page rather than produced in a room.
If the price does go up later, a term runs to the end of the term it was bought at. You will hear about a renewal change before the renewal rather than on the invoice — which is worth asking every vendor on your shortlist, because the standard contract in this category reserves the right to move you to full list at renewal with thirty days of notice and no cap on the increase.
If the price is the blocker rather than the product, say so early. Adelo CRM is early and so is our pricing; we would rather have that conversation in week one than at the end of an evaluation. The security page is written in the same spirit — what is implemented, and separately, everything that is not.
Pick the territory you argue about most.
Send us that file. You get back the plan a rep would get, and a straight answer on whether $49 a rep a month is worth it for a team your size.
$49 per field rep per month billed annually · $59 month to month · $39 on a 12-month term · $19 per team member · marketing add-on $59 a month per company · onboarding $150 a territory, waived on a founding order